Lecture
1. General characteristics of the profession
The seller, the intermediary between the manufacturer and consumer of the goods. But his task is not just to sell a product, but to be able to anticipate the development of demand for it and contribute to successful market promotion.
2. Official duties
Depending on which company a sales manager works for, his remit may include: building a product range, negotiating with suppliers, creating a sales network, drawing up contracts, determining the size of discounts, preparing payment documents, monitoring fulfillment of delivery terms, reviewing claims made buyers to products, providing service support. Managers specialize in the implementation of a certain type of product. But they all need knowledge of: the fundamentals of marketing and logistics, the rules for organizing the sales process, the characteristics of product promotion in the domestic market, accounting, forms of cash and non-cash payments in rubles and currency, the basics of economic, administrative and civil law, forms for filling out documents (such as payment orders, invoices and invoices, bills of lading, bank bills of exchange), a foreign language (for firms cooperating with foreign partners). Additional skills are determined by specialization. Personal qualities: good looks, good manners, the ability to persuade the interlocutor, the ability to communicate with people personally and by telephone, the ability to find an approach to each client, stress-resistant nature.
3. Qualification requirements
Secondary commercial, psychological, economic education.
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Professions and specialties
Terms: Professions and specialties