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Head of Direct Sales

Lecture



1. General characteristics of the profession

The person responsible for organizing the sale of the Company's products.

2. Official duties

Directly involved in the implementation of the plans of the Branch's direct sales department, aimed at organizing the sale of products on time, in the quantity and assortment stipulated by the sales plan. Participates in the formation of strategic and tactical plans for the development of the market. Ensures the implementation of sales plans set by the Commercial Director. Identifies and communicates to retail sales Supervisors and sales representatives for key retail customers individual sales, distribution and new customer acquisition plans. Monitors the implementation of plans for sales and development of the territory. Implements and controls the way customers and the Company interact. Establishes mutually beneficial relationships with strategic customers. Periodically accompanies Supervisors and sales representatives for key retail customers along the route, if necessary, participates in negotiations with customers. Analyzes and monitors department receivables. Develops and implements receivables reduction measures. Controls the repayment of receivables through direct subordinates. Teaches and develops the professional knowledge and skills of direct sales staff. Teaches sales representatives on key retail customers and Retail Sales Supervisors on sales techniques and sales team management. Conducts training of subordinates during direct work with the Client and in the analysis of specific situations. Supervises the performance of Retail Supervisors aimed at training sales representatives. Summarizes the information received from the Retail Sales Supervisors, sales representatives for key retail customers about the situation on the trading territory (competitiveness of products, competitors' actions, their prices, products, ideas, customer needs), analyzes it. Monitors compliance with pricing in retail outlets. Participates in the development and is responsible for the implementation of programs aimed at promoting products in the entrusted territory.

3. Qualification requirements

Higher trade education and at least 2 years of leadership of a team of sales representatives in the field of food sales.

created: 2014-09-20
updated: 2021-03-13
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Professions and specialties

Terms: Professions and specialties