COPIER

1. General characteristics of the profession

Specialist in copyright advertising activities.

2. Official duties

A copywriter is a person with a creative kind, able to compose original texts, music screensavers and larger works of different styles, character and footage. Many copywriters have experience writing scripts. Responsibilities of a copywriter can be compared with the duties of a correspondent. For example, writing articles of an advertising nature. Also a copywriter is involved in the development of the company's image, including the name, slogan, advertising materials. A copywriter should be guided in the field of copyright to musical and literary works. Usually the creative team of advertisers working on the project consists of a copywriter and an editor (designer, artist). The goal of the copywriter is to create an advertisement that would bring the maximum profit to the advertiser. Each copywriter, in addition to creating an advertising text, must take care of its promotion. Creating and expanding the client base is also a copywriter's task. An important point - the ability to communicate with customers, often very capricious. And constantly convincing them of the effectiveness of their creation, so that the client really wants to invest in the advertised product. To become a good copywriter you need to know a lot: marketing, consumer behavior, sales theory, laws of visual perception, computer programs and much more. You need to have a brisk feather, imagination and intuition. Yes, a little talent also does not hurt!

3. Qualification requirements

Higher philological education, specialization, preferably, “Journalism”.