Advertising Manager

1. General characteristics of the profession

Organizes advertising campaigns: plans, develops and manages, and also determines the costs of their implementation. The main task is to maintain and constantly improve the company's image in the eyes of the public. This is achieved by various means: reporting on the charitable activities of the company, on supporting culture, education, art, and sports; information on excellent working conditions, efforts in the field of research and development, on retraining of personnel, on the social responsibility of companies.

2. Requirements for the individual characteristics of a specialist

Successful activity requires analytical skills; creative approach; sociability; empathy for people; improvisation ability; ability to master foreign languages; leadership qualities; communication and organizational skills; good memory and attention; developed creative imagination; high emotional and volitional stability; diplomacy in communication; purposefulness; readiness to work in the office; ability to predict.

3. Medical contraindications

The work is contraindicated for people with diseases: cardiovascular system (hypertension, heart failure, etc.); nervous system (obsessive states, fainting, etc.); disorders of the musculoskeletal system; pronounced physical disabilities; having speech defects.

4. Requirements for training

The manager (in the field of advertising) must have: excellent knowledge in the field of “public relations” (public relations); basic knowledge of economics; practical psychology skills; should be guided in matters of employment, social protection of citizens; conflict studies; labor laws, patterns of pricing, taxation, marketing, advertising, be able to work on a computer; own the technique of conducting commercial negotiations, organization of production; readiness to work in extreme situations; ability to promote products and services.

5. Related professions

A wide range of activities related to the organization of training, labor, tourism, leisure and other groups, as well as counseling. Teaching, individual areas of business (broker, marketer, analyst, forecaster).