How politicians win votes

For three decades, we have advised many public people who wanted to instill confidence and enjoy authority. We were approached by rock stars, politicians, weather forecast commentators and prime ministers. Once, two politicians had to take part in a televised debate on how to rule the country. The growth of one candidate - let's call him candidate A - was 175 cm. To the voters, he seemed even smaller, since he was very calm and balanced. The growth of the second candidate - candidate B - was 190 cm, and the voters thought that he was even higher, because he behaved very energetic. Candidate A addressed us, and we offered him some useful tricks. In particular, we proposed to reduce the height of the department, behind which he was to speak, by 10 cm, so that the distance from the surface of the department to the chin of both candidates became the same. We also suggested that the operator should shoot candidate A slightly below. This allowed to increase its growth visually. We suggested that the candidate turn to the chamber directly so that each voter feels that the candidate addresses him personally. It worked. By the time of the next debate, candidate A was considered a recognized favorite, and the press noted that he "possesses the real authority and makings of an outstanding leader." Naturally, candidate A. won the election. From here you can make a simple conclusion. Voters do not care what exactly politicians say during election debates. They give their votes to the one who, in their opinion, is more suited to the role of leader.