Lecture
Skillfully applied makeup visibly enhances the credibility of women, especially in a business setting. We conducted a simple experiment by offering four women to help us sell training materials during the seminars. We seated each of them at a separate table and equally dressed. One woman was tinted and wore glasses, the second was wearing glasses, but without makeup. The third one was made up and did not wear glasses, and the fourth we were asked not to wear makeup or wear glasses. Customers came to the tables and discussed materials with our assistants. On average, the conversation lasted four to six minutes. When buyers moved away from the tables, we asked them about who sold the materials to them, offering to choose adjectives from a certain list. Buyers called the painted woman with glasses confident, intelligent, elegant and the most sociable. Some customers found her confident, but at the same time cold, arrogant and / or arrogant. Apparently, they saw in her a potential rival, since men had never used such expressions. The painted woman without glasses received rather high marks in terms of attractiveness and sociability, but her business merits were rated significantly lower.
Makeup makes a woman in the eyes of interlocutors more self-confident and strong. |
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Body language
Terms: Body language