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Energy glasses and makeup

Lecture



Skillfully applied makeup visibly enhances the credibility of women, especially in a business setting. We conducted a simple experiment by offering four women to help us sell training materials during the seminars. We seated each of them at a separate table and equally dressed. One woman was tinted and wore glasses, the second was wearing glasses, but without makeup. The third one was made up and did not wear glasses, and the fourth we were asked not to wear makeup or wear glasses. Customers came to the tables and discussed materials with our assistants. On average, the conversation lasted four to six minutes. When buyers moved away from the tables, we asked them about who sold the materials to them, offering to choose adjectives from a certain list. Buyers called the painted woman with glasses confident, intelligent, elegant and the most sociable. Some customers found her confident, but at the same time cold, arrogant and / or arrogant. Apparently, they saw in her a potential rival, since men had never used such expressions. The painted woman without glasses received rather high marks in terms of attractiveness and sociability, but her business merits were rated significantly lower.

  Energy glasses and makeup


Makeup makes a woman in the eyes of interlocutors more self-confident and strong.
The worst marks were given to our unpainted assistant. Buyers did not appreciate her appearance or professional skills. However, not the best impression was made on clients and the woman in glasses, but without make-up. Most women immediately noticed the lack of cosmetics, and most men could not recall it. Interestingly, the skirts on the painted women seemed shorter to our customers than on women without makeup, despite the fact that their length was exactly the same. From this we can conclude that make-up women look much more sexy. Makeup makes a woman more intelligent, confident and sexy. The combination of make-up and glasses in a business setting makes an extremely favorable impression on the interlocutors and partners. Even if you don’t wear glasses, it would be wise to order yourself a pair with simple glasses for business meetings.
created: 2014-09-29
updated: 2021-03-13
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Body language

Terms: Body language