Seasonal and “disposable” requests

There has always been and will continue to exist a certain type of requests that do not have permanent popularity. Naturally, such requests are seasonal, as well as "disposable" as I call them.

These are requests related to a specific time of year or any event. Actually, I decided to write this note when I saw on my sites just such an offer to buy links.

Seasonal and “disposable” requests

I want to warn webmasters against selling links to such projects - you agree in advance that you will not get the full profit from this project (the link will be removed anyway), and you will also firmly substitute your site for the search engines. There are already enough flashing links (the balance has ended / the platform has not approached / accidental withdrawal ...), and there is still a 100% link that will be removed after the event.

Optimizer is also difficult to understand for this type of query. Today , October 9 , the match “Spartak-Chelsea” will be held on October 19 . It seems to me that there are situations when " it is too late to drink Borjomi ... ".

It is much better to pour a large part of the budget into contextual advertising on such requests than in SEO, because, taking into account the reference updates, the result will be deplorable. Moreover, for this type of requests you need to be in the TOP-3, and not lower, which is clearly not possible to achieve in such a period.

The query “ Spartak Chelsea match ” is not even seasonal, it is a one-time search query with a surge of interest.

Seasonal and “disposable” requests

In addition - before flying to Tyumen, last week, my friends asked me to take 4 tickets for this match. I bought them safely by clicking on direct. Who works with various kinds of events, especially sports, please pay attention to the usability of the site, because Conversion on many sites should be terrible.

I looked at 5 sites before ordering tickets. The price didn’t play a role at all, it was important for me how the site looked like, which was supposed to instill confidence (yes, along the way, I broke through what organization it was, looked at their network of sites, etc. read reviews Seasonal and “disposable” requests ). Make sure that the site looks decent , otherwise all your attempts will minimize the result.

Seasonal and “disposable” requests

Although at the price of tickets 6 times higher than at the box office , you can probably afford to throw out a lot of money and not on effective SEO in a particular case. Seasonal and “disposable” requests

Seasonal inquiries in the era of Matrix.NET should be advanced with constant support, with a constant, year-round budget (of course with a floating rate), otherwise you can not make it to the very golden season. Not all customers understand this, but time will correct it, IMHO.