Lecture
Recently, Yandex announced a foreign version of its search on Yandex.COM . Let's read how foreign users rate it, because many in Runet are used only to criticize and compare it with the "best" Google.
So, Yandex entered the global search market. Judging by the success of Yandex, the ability to compete with Google in the Russian market, over time this search engine will become a valuable player in the global market. Speaking with time, I don’t say that it’s bad now and I can’t help but note the quality of Yandex issuing.
It is important to remember that this is not just a new project, seeking to "destroy" Google.
Yandex is a really experienced competitor with a certain experience in competition with the “Big G”. Yandex has several positives and several negatives. Let's look at this search engine in more detail.
Cleanliness and quality of issue - I looked at the views of Rand Fishkin and several other reputable people on this issue and this is really true.
He also mentioned that this search engine could be much better than Google. Over the coming months, we will see how this search engine can deal with spam.
The lack of advertising - the lack of paid results for me seems to be very doubtful, I do not think that the plans of Yandex include the complete absence of paid search results. She will appear very soon.
Website icons - I have to mention this. Icons of sites in the issue look just fine.
The confusion of the global issue - over time, we will understand the reasons for such a mess in the issue, but at first glance I can say that the reason for this is specific at the level of various countries.
For example, the search query "beamer" (a popular projector in Germany) - in the issue there are both cars and projectors. On cars - English delivery, and on projectors - German. Users are certainly smart, but usually very lazy and not patient. I believe that Yandex needs to do the division by country.
Go Somewhere Else (Try searching here :) - one last moment.
I hope that everyone noticed that below the statistics of the search query is a kind of proposal to use other search engines if we could not find what you were looking for.
I just trudge from it! Of course, this is only my opinion, but it looks as if they do not want their customers to return again.
If you have any information about the paid issue or noticed something else interesting in the issue, please share with me.
Yandex is an excellent search engine and I hope that it will become famous in the global search market. Otherwise, I will have to learn Russian.
Andy Atkins-Kruger:
The success of Yandex in Russia will not be repeated on the world market, because Google allows its users to view results in languages based on the Latin alphabet and therefore easily entices these 12-15% of Yandex users. Of course, in Russia, Yandex has succeeded in fighting Google, but I do not think that we should expect the same development of Yandex in other countries. At least not now ...
Matt McG:
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seo, smo, monetization, basics of internet marketing
Terms: seo, smo, monetization, basics of internet marketing