Building up link weight with the help of bloggers

Here is a simple situation: a professional in building link mass finds a blogger who will be interested in his client or his company. What will he do next? Will write an e-mail to the blogger and ask him to review the product? Ask for a link?

Most optimizers know the basic law in building link mass as a prayer: “link building is link building” and it doesn’t work as well as bloggers anywhere. But what does this mean in practical terms?

The good news is that people have developed relationships for thousands of years, and the bad thing is that we don’t have that much time. Such social networks as Twitter, LinkedIn, Facebook and many others - perhaps new ways of communication, but the way of building relationships and connections has remained the same.

Adding friends in social networks and correspondence with bloggers is just the first step (and of course it is not enough to ask for links). In order to build close relationships, you need to share your experience, assist in achieving the goals of your friends.

According to Singer, building links will not work according to the “give-and-take” method. It will be as follows: “ first you give, you give, you give again ”, and only then you can ask for something.

Therefore, if you want to make friends with bloggers, the first thing to do is show your attitude towards them. This is where you can start:

• Follow them on Twitter, join their community in the social. networks. People love to see when the number of followers grows. Moreover, by reading their notes, you can understand what they are missing, maybe you can help.
• Support them on Twitter. Link to their best Twitter account on your account.
• Mention them or refer to their posts on your blog. Singer says he receives e-mail letters from people who want him to refer to their company. But on the blog of this company there is not a single mention of others - never cooperate with such.
• Advertise on their blog. There was a lot of talk about this. Of course, you should not stick to this strategy if you do not have the means. But buying ads on a friends blog will be a good start for the negotiations.
• Join the same communities in which they are members. The easiest way to do this is to read and comment on their blogs. But we can go further and comment on the blogs where they leave their comments. A simple and effective way is to subscribe to RSS comments.
• Send them a letter with a question, comment, or praise one of their posts. Here you can introduce yourself and very briefly mention your company, but do not immediately ask about the services. If they answer, it will be a great start to how you can help. Do they need sponsors? If they organize a conference, do they need helpers or sponsors? Can you give them access to the trial version of the product?
• Chat face to face at the conference. Often, this is a very good method to get to know those with whom you communicate. Of course, this is difficult to do, because at such conferences, popular bloggers are very busy (by people like you). In order to quickly identify from the crowd of those with whom you want to chat, study the photo on his blog. Popular speakers know that there will be no time for lunch, so they always try to carry some food supplies with them - pay attention to this, because this can be another excuse to help.

Slow but sure movement to success

Obviously, you will not be able to do all of the above (of course, if you are not a stalker). This process takes weeks and even months.

The main difficulty in establishing connections with bloggers is not work, but perseverance and patience. According to Singer, the Internet is like a community of adolescents who are too rushing things. Most likely there is no such clear formula that would indicate exactly the time when you need to ask for a service, but Singer says that you yourself will understand when it is time.

Building a reference mass with the help of bloggers depends on the strength of the links - first help others, have patience, share experiences, help, and only then ask about the service. If you adhere to this approach, you will certainly succeed in increasing the reference mass. In addition, you will create links that may help in the future.

The point is that people support those who help them. If you help the blogger achieve his goals, he will repay you the same.