1.1

Keywords in the

This is one of the most important places, if it has keywords that match the keywords of the text on this page, the

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1.2

Keywords in URL

The keywords in the URL are very influential - for example - http://domain.com/news/grechka- will be-cropped- for free, where words like "buckwheat for free" are the key phrase that will help to take a good place in the search results. But if you do not have keywords in other parts of the document, you should not expect them to appear in the URL.

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1.3

Keyword Density in Document Text

Another very important factor that you should check out. 3-7% for main keywords are better, 1-2%. Keyword density of more than 10% is suspicious and more like filling with keywords than naturally written text.

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1.4

Keywords in anchor

In addition, anchor text for external links (anchors) is very important, because if you have a keyword in the text of a link from another site, this is considered as getting a vote from this site not only about your site as a whole, but also with the keyword in particular.

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1.5

Keywords in headings (

,

, etc. tags)

Another place where keywords have great meanings. But keep in mind that your page contains actual text about a specific keyword.

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1.6

Keywords at the beginning of the document

It also matters, although not as much as the anchor, the TITLE tag or the contents of the headings.

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1.7

Keywords in tags

Spiders do not recognize images, but they do read their text descriptions in the tag, so if you have images on the page, fill in the tag with some keywords about them.

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1.8

Keywords in the meta tag

Less and less important, especially for Google. Yahoo! and Bing still rely on them, so if you're optimizing for Yahoo! or bing, fill these tags correctly. In any case, filling out these tags correctly will not hurt, so to do it.

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1.9

proximity of keywords

Keyword proximity measures how closely key words are in the text. Best of all, if they are immediately one after the other (for example, "artificial intelligence"), with no other words in between. For example, if you have “artificial” in the first paragraph and “intelligence” in the third paragraph, this is also considered, but not as much as having the phrase “artificial intelligence” without any other words between them. The proximity keyword is applicable to key phrases that consist of 2 or more words (for example, “create artificial intelligence”).

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1.10

Keyword Phrases

In addition to keywords, you can optimize key phrases that consist of several words - for example, buckwheat for free. Best of all, when you optimize key phrases for popular ones, so you can get a lot of exact matches for the search string, but sometimes it makes sense to optimize for 2 or 3 separate keywords (“buckwheat” and “free”), than for a single phrase that can sometimes get an exact match.

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1.11

Secondary keywords

Optimization for secondary keywords can be a gold mine, because when everyone else optimizes for the most popular keywords, there will be less competition (and probably more hits) for pages that are optimized for minor words. For example, "Kiev real estate" can have a thousand times less hits than “real estate” only, but if your site runs on Kiev real estate, you will get less, but much better traffic to the target audience.

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1.12

Keyword Declines

For English, this is not so important, because words that are linked by the same root (for example, dogs, dogs, dogs, etc.) are considered to be related to each other and if you have a “dog” on your page, you will get hits for dogs "" and "doggie" as well, but also for other languages, for example, for Russian or Ukrainian, keywords that are inclined can be a problem, because different words that derive from the same root are considered not related, and You may need to optimize for all of them.

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1.13

Keyword Synonyms

Optimization of target keyword synonyms, in addition to the main keywords. This is good for English-language sites for which search engines are smart enough to use synonyms, as well as when ranking sites, but for many other languages, synonyms are not taken into account when calculating rating and relevance.

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1.14

Keyword errors as you type

spelling errors are very common, and if you know that your target keywords have popular typos or alternative spellings (eg, Christmas and Christmas), you might try to optimize for them. Yes, it may get you some more traffic, but having spelling errors on your site does not make a good impression, so it’s best not to do it, or do it only in the meta tags.

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1.15

breeding Keyword

When optimizing for an excessive number of keywords, especially those not related to each other, this will affect the performance of all your keywords and even the main ones will be lost (diluted) in the text.

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1.16

Keyword glut

Any artificially high keyword density (10% or more) is filling with keywords, and you risk getting banned from search engines.

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1.17

quick links in search engine snippet

In order for a robot analyzing your website to correctly identify the most important sections and key pages, you need to:

• main sections and pages were accessible from the main page of the site;
• site navigation was thought out and logical;
• page titles were short, clear and accurately reflected their content;
• links, made in the form of pictures, had a filled alt attribute, reflecting their purpose;
• the text in the

  tag) and with the text of the links pointing to this page.

  For example, if your company has a page with contact information, then in order for the robot to correctly process it, the following conditions must be met:

  • The

  • inside the page there should be a heading - “Contacts”;

  • the text of the link to this page from the main and internal pages of the site should be “Contacts”;

Thus, on well-structured sites with well-designed navigation, no special work is required.