Introduction to SEO. Purpose Content

Doing a seo business

• Agreement on website promotion from SEO market leaders
• About motivation, goals and their achievement
• Advertising - as an art, business - as a philosophy
• Website promotion: existing schemes of work with the customer
• Unfair competition: we fall into the top-1 and lose customers
• Competition in SEO: Nai ** No - You Can't Live
• SEO company: about each in order in the organization of business
• Who sets your prices?
• When to expect promotion results?
• 10 ways to prove your SEO value
• How to create a price for SEO services
• What does SEO specialist work consist of?
• Why is SEO an important part of an online PR campaign?
• Five reasons to use the services of SEO consultant
• Single flight: the work of a regular optimizer in the company
• 4 reasons why advertising budgets do not fit into the campaign framework and how to solve this problem
• 10 questions for the SEO contractor or how to find a specialist in website promotion
• 10 professional tips on how to move up the career ladder SEO
• Small SEO firms and freelancers against the giants of the CEO of business, who will win?
• 10 most popular SEO myths
• Working time efficiency

Internal ranking factors

The internal factors of ranking include all actions that you, as the owner of the site, can conduct yourself or with the assistance of a specialist. As a rule, due to internal optimization, it is possible to achieve significant success in low-frequency and mid-frequency inquiries, as well as simply reduce the costs of external factors. Optimizing the site on your own will make it possible to a great extent to understand the needs of the site’s audience, as well as provide a ton of material for analyzing user actions.

• Site Discovery - 3 Seo Components (Part 1)
• Site indexing - 3 components of SEO (part 2)
• Ranking - 3 components of SEO (part 3)
• SEO strategies for content marketers
• SEO text: about SEO footcloths, SEOs spoil sites
• Internal links: how many links are too many?
• How to audit the content of your site?
• How to move the site: 10 stages of moving the site
• Seasonal and disposable requests
• Advance on low-frequency queries: again about the "long tail" of the search
• The semantic core of the site: the selection of keywords to promote the site
• Indexing problems and ranking subtleties of HF
• Keyword Targeting: How to use keyword variations correctly
• Ultimatum site: content or end
• How many keywords can I optimize the page for?
• Duplicates of content inside the site: analyze on a specific example
• Website changes: the price you have to pay in terms of SEO
• This Page Cannot Be Found: Understanding Error 404
• SEO Tips: Content - Text Content Site
• Duplicate content - myths and problem solving
• Tell Google which URL parameters to ignore.
• Bad SEO advice: Site for people, not for search engines
• 11 tips for writing successful URLs
• How to make foreign versions of sites
• Multifunctional rewrite rules on Apache

External ranking factors

External ranking factors, also called external optimization, include work with the site reference mass. In competitive topics, it is almost impossible to be in high positions without forming a reference array, which will give credibility to the site. "How to promote the site in search engines yourself?" - This issue begins the study of Internet marketing for many business owners, the vast majority of them speak about external factors.

• Eternal links, traffic, near-link text
• Competitor analysis: what keywords are being promoted?
• Link blacklist analysis and strategy evaluation
• Practical tips for link building
• Protection of the computer when increasing the reference mass
• Buying links: classification of parameters for screening
• About reference mass and its rational use
• Link weight increase: link to link
• We buy links with minimal risk and maximum benefit.
• A link is more than a link.
• 101 tips on buying text links
• Which is more important: building link mass or writing content that will bring links?
• Strategies for effective reference campaigns
• 69 methods of increasing the reference weight
• Moving guest posts
• Linkbiting Ideas: Bringing Natural Links to a Website
• New trends in the use of text anchors
• 17 factors that search engines take into account when calculating link weight
• Reference weight factors - what gives the result
• Distribution of anchors of reference weight and possible sanctions from search engines
• Original content = Indexed content = Page in search = Links "work"
• Rules for building link mass from foreign sites
• 4 "P" in SEO: Robots, Ranking, Relevance and Results
• Defense and attack: 10 basic rules for local advancement

Audience analysis and conversion

Conversion is a cherished word that not many people understand, but on which the success of your advertising campaign depends. You can spend a lot of money on independent promotion of a site or the work of a seo specialist, but without analyzing his actions, without analyzing the site’s audience and conversion - you can never successfully run your business.

• What do visitors think about your site?
• Looking for a perfectly optimized online store page
• Increase conversion with error highlighting
• What should the 404 error page look like?
• Increase conversion: left-side site positioning
• 10 tools for proper audience targeting
• We buy effective advertising on sites: interests of the audience and conversion
• Google Analytics: customization and advanced features
• What could be better than a banner? Alternative advertising methods
• 3 tips for improving your visitor conversion results
• 4 graphics to compare the effectiveness of website promotion
• WebVisor - Analyze the actions of site visitors

SEO experiments

Experiments in SEO are a separate story, it can be objective, it can be subjective, but it gives you the opportunity to analyze the results yourself. You can agree with the conclusions, or you can make your own, it will also be good if you start experimenting yourself. Website promotion in search engines is directly tied to the experimental area, you always need to have relevant practical knowledge about search engine algorithms.

• What does PR affect? Statistical data analysis
• Analysis of the level of turnover of pages on the Internet
• Search directive Link: destroy the myths of Google
• Google gives more weight to natural links in text
• Benchmarking: Ranking in Google and Bing
• The main differences of promotion in Microsoft Bing compared with Google
• Paid and natural search traffic: dealing with dynamics
• Link Value and Variety of Domains
• KEI: Keyword Effectiveness Index - Is It Actual?
• Promotion cost study: WebEffector, Seopult, RooKee
• Check your site for reasons of trouble - Yandex.Webmaster
• Yandex Maps - traffic to addresses of organizations
• Recent data on our recent test: use nofollow to save PR
• Google sanctions on pages with comment spam: changes of tafik
• About links from blogs: in comments, widget Top commentators and others
• Does Google like "freshness"?
• Links from the footer still work !! Google, what are you doing?
• What happens to the projects after the termination of work?
• Are you still using black optimization methods?

SEO services and tools for the optimizer

Tools, as well as services that will help make your routine work a little bit easier. Website promotion in search engines on their own is not possible without the use of professional tools, which greatly save your time.

• Yandex Metric: automated data collection in Key Collector
• Key Collector 2.1: simplify the promotion of low-frequency queries
• Key Collector: automated keyword analysis system
• Slovoeb: effective keyword analysis
• Site load: reduced by blocking robots
• 10 backlink monitoring tools
• Open Site Explorer - tool for link mass analysis
• WebEffector - we distribute invitations (invites) to WebEffector
• SEO plugins for Firefox, SEO tools
• Web SEO Analytics

Domains and their influence

The domain question is always very acute on the Internet, both in terms of “beautiful” names, and in terms of the domain’s influence on website promotion. We try to disclose as much data as possible by domain, by metrics used. Our tutorial on website promotion provides answers to the most pressing questions of the optimizer.

• Domains .РФ: forecasts and personal opinion
• We use search query domains to attract traffic
• 6 reasons why in regional promotion domains in regional zones are better than in international ones
• Is the presence of a keyword in the domain address taken into account? And in the directory name?
• About domain puzomerkah. Domain Rank. Domain Trust. Domain Juice.
• Domain change: How to move to a new domain.
• Google: the term for which the domain is registered does not affect the ranking, is it really so?
• Before registering a domain - check all
• Drop Domains RU
• Choosing a domain name for the site.

Link retrieval methods

• How to get links in difficult niches
• Building up link weight with the help of bloggers
• Business Development and Reputation: Using Question-Answer Websites
• Getting direct links. Part 2.
• Getting direct links. Part 1.
• 10 practical links exchange tips

Search engines and social networks, blogosphere

SEO tutorial has long gone beyond the technical optimization of sites, we are planning results, and also attract other sources of targeted traffic, such as social networks and display advertising. All actions are aimed at obtaining a long-term result, many of the methods of site promotion are used.

• Webinar: Not everything is equally useful for Yandex
• Global search for Yandex: the views of foreign users
• Caffeine from Google: how did it affect SEO and internet marketing in general?
• Future SEO - Structured Information
• The remaining 20% ​​local SEO: additional ranking factors
• About personalizing Google search results
• What is Twitter in terms of Google?
• Is Alexa Rank relevant in 2010?
• Want to become a popular blogger?
• Social Networking and SEO: 5 Steps to Success
• Trust in Wikipedia and the Internet in general
• SEO eBay: Interview with Denis Goedegebure (Dennis Goedegebuure)
• Popular search engines in the 90s: then and now
• Social Media Marketing Guide

Satellites and site networks, site monetization

• MFA AdSense: Topics Favorable to Runet
• How Mahalo uses black SEO techniques, skillfully putting it as white
• Monetization: the right work with affiliate programs
• Seopult TV: satellite building in RuNet
• Natural and unnatural links - the webmaster will prompt
• Cleaning the reference mass and filtering grids
• Satellite security - the hunt continues
• Bing's cache is a very useful thing, as it turns out.
• A couple of tips for satellite manufacturers

contextual advertising

Contextual advertising is a very important element when promoting a site, because users are divided into 2 groups. Those who trust advertising and those who ignore it. Try to cover both groups of users - the result will be much higher.

• How to bid for non-convertible keywords
• Using Adwords and Search Engine Traffic to Increase Link Weight
• Placing contextual advertising - is everything right?
• How to sell advertising on the site

Perhaps you often ask yourself the question “How to promote a site yourself?”, “How to optimize your site?”, And we try to answer these and other questions, because We know how to promote sites and what affects the search engines.

You are fully able to independently engage in the optimization and promotion of your site. Everything rests on the practice, which you may not have at the initial stage, so learn practical advice and experiment, only this way you can achieve real results.

It is important to understand the simple truth - in SEO there are no dogmas, there are no clear rules, there are no seo secrets, because this is a very dynamic industry. The speed with which the algorithms of search engines develop is very high, and therefore the theoretical material is constantly changing, not to mention the practical aspect of site promotion.

Virtually any book on the promotion of sites, which is given to the press, by the time of publication is no longer relevant, only theoretical knowledge remains that will always be valid, so it is very important to study fresh materials.