Lecture
We all know that writing high-quality content and its promotion on social networks is a very effective way to get backlinks from sites.
However, there is a huge difference between what you know it should work and just succeed using this method.
In my opinion, this method has five dominant factors, 4 out of 5 that you must follow in order to succeed:
In my article I want to give a few ideas that may be suitable for your site. Therefore, it remains for you to deal with the remaining four factors. 
Before you begin to think about how to get backlinks, first of all you need to set goals for yourself. These goals and objectives usually come from your business plan and should be based on an assessment of your current situation.
During the assessment, you must assess the current situation, whether the goals set by you are achievable and what you should do to achieve them.
If the goals are feasible, you should think about the strategy of building a reference mass, which is suitable in your case.
And if it turns out that linkbiting (the strategy of writing high-quality content to promote in social networks and getting back links from thematic sites ) is just what fits your site, then you usually have three alternatives.
Strictly target linkbiting
This is when you write strictly targeted content aimed at obtaining powerful links from one or two reputable sites.
While searching for such sites, you can remember where you have always dreamed of posting a link, so to speak, the site of your dreams. By placing links to a couple of such sites, Google will increase the trust of your site.
This way linklinking is best suited for topics: Education / Information (Education & information.)
Linkbighting aimed at a small group of sites
Another way is to write content that is directed to a small group of strictly thematic sites. An example of this would be writing an article about "Top 100 SEO blogs (services)" - an article about 100 thematic sites.
Announcing such material, you will receive links to your blog from these sites.
This way linklinking is best suited for the subject: Internet (Resources).
Mass linkbiting
This method uses material aimed at a wide audience. For example, this may be the article "20 facts about beer" and others that may be of interest to a large number of users of social networks.
Of course, the quality of backlinks will be very low, but the quantity is high. If you are simply focused on numerical results - this way is for you.
This way linklinking is best suited for topics: Entertainment / Technology
You need to know and understand your audience.
Each of these three link-building methods requires a specific approach, since you are dealing with a different audience. After all, your visitors do not just come and go from the site, but they can leave a review or backlink on related sites, they help you to move.
If they liked the material, they will certainly want to share it. But how do you know how the audience relates to your site?
Determine your audience type
The type of audience depends on which way you use linklinking. It is very easy to track visitors, if you use a strictly thematic link-buying, and when you use the mass - it is very difficult.
Figure out what makes readers leave backlinks
After you figure out the type of your audience, you need to figure out what needs to be done to get them to leave a backlink to your site.
Find out how and why they linked to other sites, what made them do it. If you use the mass method, find out what drives large groups, what interests, etc.
Analysis for new ideas
Now is the time to move on to developing good ideas. A little earlier, I explained a few methods, but there are still a few additional ones.
This is the easiest. During the analysis of the current state, you had to identify sites on which you absolutely had to establish a link - the most authoritative sites in your niche.
Try to determine the following:
Try to connect it all with your audience and develop an idea.
Let's try to do it with an example - let's say you are in internet marketing. It will not be difficult to find key points that will affect other sites to link to you. As I said above, a description of the sites, etc.
Ideas for the second method linklinking
Instead of focusing on one method, you need to think more broadly and find common features of each method. Using the description of the "Top 100 ..." - suitable for small groups of sites.
Do the following:
Let's use the same example. Sites such as Sphinn will help you find perhaps even more important sites and the type of popular content. Feel free to ask for help with research for a fee - a great option.
Main points:
Let's return to our example; Take a look at the "the tech" section of the Guardian or WSJ sites and see what content is used. Your task is to find related sites and post an article or just information about your site.
Developing pretty good ideas is simple enough, but it’s much harder to find one that is perfect for your site.
It is important to know what to focus on (authority, thematic or quantity).
What is important is not your creativity, but the ability to choose the only correct solution for your site .
Consider that all these methods are not proven scientifically, but they are just my arguments and arguments.
Additional materials for the study, on the topic of linkbaiting:
- Linkbeiting - Separating the wheat from the chaff
- Linkbeiting and its golden rules
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seo, smo, monetization, basics of internet marketing
Terms: seo, smo, monetization, basics of internet marketing