Lecture
You are doing a wonderful project, developing it with content and service, but do you feel the lack of visitors from search engines? We decided to use the black methods of promoting the resource ? Or other " grayscale "?
I will give an example of one site, this is the purest NLL , which has existed for many years and constantly adds to the audience. The growth of the audience from search engines , and at the expense of the community .
Yes, all the standard, all white and fluffy, although the purchase of links can be attributed to the "grayscale" , but still these are external factors , and we are not about them.
In its not knowledge webmaster places white text on white , to attract targeted traffic.
Users actually got to the right page and received the information they were interested in, but still, black methods were used to optimize the site .
Let's look at an example of the statistics of one of the resources.
Here is a general project development schedule, to this day.
The graph of the fall of traffic from Yandex after the application of sanctions
Below we see a graph of the increase in traffic after the site is returned to the Yandex index.
For the community - the loss of part of the audience, as well as from a global perspective, the lack of development of the project due to the infusion of "new blood".
For a commercial resource that is the main supplier of new customers — such a drop in traffic means an increase in spending on contextual advertising, and therefore a significant decrease in profits, in a global perspective, some firms may not survive this fall.
Yes, the title is pretty menacing, but it really is.
What happens to a resource in case of a ban? - it is necessary to eliminate those phenomena that led the resource to these sanctions.
Next you need to contact the search engine support and explain - that the reasons are eliminated. And then wait for the amnesty for the site. Which may not occur, in principle.
The total period of absence of the site , and therefore orders / traffic, can be from 40 to 60 days , on average. And if you didn’t immediately find a resource ban or answered you with a delay, then even more .
So consider what could be the absence of your site in the index of the main search engine runet, for many topics
1-2-3 months of spending on direct and the lack of normal traffic - many firms may not withstand such a burden, especially if their Internet was the main channel for attracting customers.
Yes, it is possible to argue - there is Google, only it’s not good for all topics, after all, the Yandex + office plankton = money formula is more profitable.
ZY You decide - to use "not very white website promotion techniques" or not to use, because on the head from the customer to get it to you, when applying sanctions to your projects - you are the ones who bear the loss.
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seo, smo, monetization, basics of internet marketing
Terms: seo, smo, monetization, basics of internet marketing