How to get links in difficult niches

What kind of "difficult" niche do you work on promoting? If you could put a link on your subject site, what would it be? These are the questions SEOmoz experts have answered with practical examples.

This material is food for thought, written for a bourgeois audience, if we touch on practical examples, but it is he who should make you think, because ready-made recipes reduce work efficiency and ability to analyze.

We have already dealt with issues of content, in examples - where it can be obtained even in "difficult" niches, now let's talk about links.

Paddy Moogan: My usual method of "mining" links is the definition of what will make the promoted site interesting and will force users to put links to it. In this situation, I can not use my method.

Instead, I will ask you to answer 4 questions:

I will use this method on the example of several sites, so if your site is not in the same niche as example sites, then you can use this method too. Other sites will receive tips and ideas on link mining.

Here are the answers of users to our questions on niches where it is difficult to get links.

Veterinarian - extraction of links to the site

From whom I want to receive the link: From a user who has a pet and a website.

How are you going to win out of attention: There are a huge number of forums and online communities of pet owners. By joining their community, and by giving a few free veterinary advice, you will attract the attention of users.

How are you going to get the link:

• Start by creating a question-answer type of support, where users can post questions and your specialists respond. Also leave your accounts on Twitter, Facebook or other social networks, where users can also ask questions. Then sort the questions, giving priority to those users who have their own website. By answering their questions first, ask them to share the answers on their own sites.
• Organize a bulletin board where other veterinarians will be able to post their resumes, and users search for doctors.
• Allow users to post photos of their pets and organize a contest for the best photo with prizes. This will attract the attention of many.

"Quick links:

• With the help of directory search (Dmoz - http://search.dmoz.org/cgi-bin/search?search=veterinarians) you can find excellent sites on veterinary topics for link exchange.

Jewelry Online Store - getting links

From whom I want to get a link: from the website or blog jewelry theme.

How are you going to win their attention: There is a huge number of forums in this niche where you can leave your contacts and find you are interested. Try a Twitter search that shows you all interested in jewelry users.

How are you going to get the link:

• Hire a designer who designs your own precious item. Ask users to vote and find out their opinion on this.
• Create a page with a calculator that would calculate the approximate cost of the product. Take care to make it easy to share and paste to another site. You can offer your tool to other owners of jewelry sites in exchange for a link.
• People always buy jewelry carefully and it will be better if they have help in choosing. Write instructions on how to choose the right jewel.
• Something similar to a combination of previous ideas - make a calculator that calculates the cost of wedding rings of the newlyweds.

"Quick links:

• Bonus for online stores that also have offline stores - if such a store is located in a shopping center and this center has its own website with a list of available stores, ask this site to link.

SEO iPhone Applications

I want to note that this was one of the simplest examples, as SEO users like to refer to cool applications, especially useful for SEO.

From whom I want to get a link: From an experienced SEO blogger with a large number of readers.

How are you going to win their attention: Those interested in SEO are very active on Twitter, start following them and ask questions. This will be enough for further development.

How are you going to get the link:

• If the application is paid, then give a few free copies for review by bloggers.
• If this is a fresh product that no one else knows about, then give a few secret access to it, in exchange for a review.
• If the release of your product has already occurred, then innovate and give to beta testing.

"Quick links:

Add your application to the following addresses (everywhere you put a link):

1. http://www.apple.com/webapps/
2. http://www.igoapps.com/
3. http://www.appstorehq.com/developers
4. http://appshopper.com/

Electric bikes

From whom I want to get a link: From a blogger who loves everything eco-friendly, maybe he already has his own bike.

How are you going to win their attention: There are many communities on the Internet, which include cyclists who favor organic products. Most of them have Twitter accounts. There are also communities of "green", where people call for careful attitude to nature.

How are you going to get the link:

• Make a calculator that calculates how much the user has spent on gasoline, refueling a car or motorcycle, and how much harm to the environment it has brought.
• Install a section on your site. Where users could sell their old bikes and buy new ones.

"Quick links:

There are sites that will happily leave a review of your product and link to you. Use search.

Sound masking (interference)

Content can be very funny, but the outcome is deplorable. Sounds mask usually in offices for negotiations.

Suppose there is planning in the office at the head of personnel who are not protected from eavesdropping. Hearing a conversation that would be better not to hear, not every employee will like.

You can offer users graphics that show the effect before and after masking the sound, and show the percentage of masking sounds.

Business training

Here is one of these forums - http://nlp-experts.org/forum.php, which has few followers on Twitter. The owner of this forum is a reputable person in its niche.

He has a whole network of sites to promote the main. After analyzing the backlinks of this forum, you can find a lot of sites that will post links to your site.

Ads / Online Markets

Here, I would focus on any one section, say the sale of used cars. Focus on it and think about how you can get links. One idea would be to write a script or widget that would show the latest ads from this section on other sites.

It would be better if each site was only about one brand of car. Say, BMW.

Here is an example of a widget that is distributed by the Auto Trader site:

The same can be done with pets, etc.

Portal selling fashionable clothes

For online stores it is often very difficult to get links and I know why. The next solution is to take the industry as a whole and see what other content you can add to the site that will attract links.

Here I am going to cheat a little and repeat - create a job board in this area, it will be very interesting for students who will become fashion designers in the future. Interested people will exchange and share links to this section.

Another method could be writing an article on how to find a job in the fashion industry. If you get a really good article, then you will definitely get links.

Build a reference mass for an online store with thousands of products

There is already a need to resort to more extensive methods, since manually building links for thousands of pages is not the best method. There are many ways to automate this process.

I personally believe that the best automation of the process of increasing the reference mass for such a store will be the users themselves. Allow users to write their articles and make this content available for sharing.

Allow users to upload photo and video reviews of new products to the site, and when you confirm it for publication, let them know. Ask users to share a link to a review of this product with friends.

Gambling

Yes, in this niche is also difficult to get links. I would use the same strategy. As with the online store, but here, people will not link to a small gambling site without a good reason.

Therefore, they need to give it.

Many have experience playing both on online machines and on real ones. They have experience and have something to compare. Ask experienced players to describe their impressions, the nuances of playing online and offline machines.

Non-branded clothing

Here I would hope for students or young designers. If you sell non-branded clothing, then you can start working with young designers who want to know about them.

You can contact universities and colleges, where design students will surely have a huge interest in cooperation in return for a small advertisement of your website. You can also use the websites of universities.

You can contact young clothes designers who already have their own blogs, for example, this one (http://fashion-by-student.blogspot.com/) and ask to refer to your site.