Lecture
Basic concepts. A significant factor influencing the process of developing and making a managerial decision is the psychological aspect of this process, determined by the content of a number of concepts and their interrelationship.
Memory — is the process of organizing and retaining past experience, which makes its repeated use possible.
Sensory memory — a memory subsystem that ensures the retention, for a very short time (less than one second), of the results of the sensory processing of information entering the sense organs.
Short-term memory — a memory subsystem that ensures the operational retention and transformation of data coming from the sense organs (from sensory memory) and from long-term memory.
Long-term memory - a memory subsystem that ensures the prolonged retention of information and skills (hours, years, decades). Long-term memory is characterized by an enormous volume of stored information.
Phenomenon — is a variant of a person's psychological behavior when choosing an alternative solution, which leads to the actual results of the selection of alternatives possibly being worse than expected.
One or several people may take part in the development of a particular managerial decision, whose psychological behavior may influence the choice of the managerial decision formed from among the alternatives. It is precisely in this situation of choosing the managerial decision to be formed from among the alternatives that individual and group variants of decision making are distinguished.
Individual decision making — is the formation of a decision, carried out on the basis of a choice from a set of alternative decisions (alternatives) by a single person.
Group decision making — is the formation of a decision, carried out on the basis of a choice from a set of alternative decisions (alternatives) by a group of people.
Personal profile of the decision being made — a variant of decision making that reflects the personal characteristics of the DM.
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The decision maker (DM) is a subject whose behavior can have a significant influence both on the decision-making process itself and on the results of this process.
The influence of a person's behavior as the subject making the decision is significant in descriptive models of decision making, therefore certain aspects of a person's psychological behavior in these decision-making models will be considered below.
The psychological origins of a person's behavior in decision making are rooted in his memory.
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