Lecture
In the management thought of the 1970s and 1980s, the idea of increasing the influence of the external environment is intensified. Consider the environmental factors of direct impact: suppliers, laws and government agencies, consumers, competitors and owners.
A more complex environment of indirect influence is presented: economic, political, technological, socio-cultural and international environment.
In the mid-1980s, half of large firms already conducted an analysis of the external environment. Consider two methods of analysis of the external environment: SWOT - analysis and methods of S. Borotov.
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Management
Terms: Management