8.7. Use of graphics in business

Means of commercial graphics are used to solve analytical and psychological problems. The analytical task is a kind of help in finding rational, i.e., quite profitable and reliable solutions. The psychological task is necessary in order to ensure the document reliability, persuasiveness, to promote its coordination and approval.

A visual representation of commercial indicators, such as business documents, helps to convince investors, investors, sponsors and others of the correctness of commercial policies, stimulating capital investments, etc.

The main part of the information in the commercial documents is the indicators of profit, profitability, risk, etc. One of the main tasks of the commercial schedule is to combine the indicators into a table that facilitates the comparison and discussion of indicators.

In the diagrams, various economic indicators are displayed with dots and other geometric figures of proportional size. With the help of charts, the task of visibility of the main economic indicators is more feasible. Charts are circular, linear and banded. The same chart can show the same indicators at different intervals or different types of indicators.

Commercial and geographical facts are often associated with each other, so they are better perceived against a geographical map. In this case, fillings are used .

Economics and mathematical graphics make it possible to make a favorable impression on potential investors, and this, in turn, favors the harmonization of commercial documentation and the conclusion of favorable agreements.

The figured design of commercial texts allows you to perform the text of a business document as clear and expressive as possible, and well-designed information acts like a respectable appearance when you meet.

Using the Draw panel it is possible to carry out:

• control the outline of the text as a picture, the formation of shadow (volume);

• placing text in the outline of the image and the rotation of the text;

• inclusion of the image in the text with various options for wrapping.

Among the means of automated illustration, there are:

• multimedia information retrieval system, which includes commercial topics, transport, etc .;

• an image editing mechanism that can provide disassembly, shading tools, color models, palettes, and smooth shading patterns.

Using the above tools allows a novice user to prepare illustrations for complex commercial concepts and phenomena in a short period of time. For example, such as the dependence of the frequency of risks on their severity, market segmentation according to a set of criteria, etc. This can be done with the help of a colorful volume table, a visual chart, etc.

Unlike a fiction text, a commercial text has a strict structure. It may include the following graphic elements:

• network work schedules (generalized, alternative);

• technological structures (instructions for agreeing and making decisions, schemes for calculating indicators);

• classification schemes;

• organizational structures of institutions, organizations;

• schemes of target programs.

The use of multimedia tools, namely animation and sound images, is the core technology of computer presentations and demonstrations. With their help, it is possible to bring the document closer to live communication, to make it more intelligible and expressive. This, in turn, allows you to make the presentation or business report more vivid and visual.

Graphic services of local networks include:

• sharing images on stationary and removable disks and local clipboard pages, i.e., the image owner can control access to it by means of passwords;

• collective review and editing of images on a closed mail route;

• collective preparation of images.