29. Group of Robert Ersan

This is the most significant group in the daily press in France in the 80s and 90s. Ersan's empire is represented by more than 30 titles, the total distribution is approx. 2 million copies of daily newspapers and 3 million for other publications. The first edition of the future empire was “Oto Magazine”, published in January 50g. In the same year, the distribution reached 300 thousand. and led to significant advertising revenue. In the 50s, Ersans acquired a number of small newspapers in the center of France: Libre Poitou, Eclair de Berri, Gazette de Perisot. These were unprofitable newspapers, so Ersan managed to buy them cheaply, and on their basis he created a large print organ that received a monopoly in the region. Sentre-press became such a newspaper in the central part of France. Strengthening the printing allowed to introduce more modern equipment, reduce staff, reduce costs. In 56g. Ersant makes an attempt to conquer the newspaper west of France. He acquires the newspaper Popule, created during the liberation period, and immediately renames it in Eckle. In 60g. he takes control of the newspaper Resistan de l'Uest., and then the Press Ossein. They become a single edition. Keep the name; uniform edition, identical materials. In the 60s Ersan goes beyond the metropolis, acquiring the newspaper Frans-Ashett, which is distributed in the overseas departments of France. In the second half of the 60s, the city of Ersans rushes to the north of France, where it acquires 2 influential local newspapers Nor-Matin and Nor-Eclair. Further seizure of the provincial press is completed by the mid-70s by the fact that a significant part of the country's territory is captured by the Ersan publications. The “provincial period” of the Ersana Empire ends by the end of 75g, when it acquired one of the largest newspapers in the north-west of the country - Pari Normandi. The Avr-libre and Avr-press, which were published in Le Havre, became a springboard from which Ersan proceeded to capture Bet Normandy. The acquisition of such an influential newspaper led to Ersan becoming a central figure in the process of concentrating the French press. In 75g. Ersant begins to conquer the Parisian press and acquires one of the oldest French newspapers Figaro. Journalists are critical of this. The public protests violently. After the arrival of Ersan, 120 people left the editorial office. Ersan established the strictest saving mode in Figaro. In 76g. Ersan began to create in the province of printing houses and satellites, in which he delivered the facsimiles of the Figaro bands, and already from them produce part of the circulation intended for this province. This made it possible to go on sale simultaneously with local newspapers or even earlier. In the 80th year, Ersan carried out the 2nd project, began to publish magazine applications: the illustrated weekly Figaro-shop, the weekly TV program Figaro-TV, the monthly for women Madame Figaro. At the same time, the cost of the newspaper with the application was slightly higher, and Figaro-TV was a free application. This provoked a protest not only from publishers of women's and family magazines, TV weeklies, but also to print distributors. The daily application allowed Figaro at the end of the 70s-80s to maintain a stable distribution. Soon, fashion for such applications covered almost all daily newspapers. In 81g. Maten-shop, “Ekip shop”, “Libération sandwich”, “Mond Dimansh” regularly come out on Saturdays. In 76, Ersan became co-owner of the daily Parisian evening newspaper France-Suar. Up to 76g. it ranked first in distribution, but after - lost the primacy of the newspaper "West France". With 81g. weekly illustrated application “France-Suar-shop” was published, and from 79g. the newspaper began to go out at the same time as all the morning ones.

In 78g. Ersan took control of another Paris newspaper, Oror, which merged with Figaro and began to publish part of the circulation under the name Figaro-Oror. In 77g. the trade unions opened a criminal case against Ersan, accusing them of violating the Hordeans in 44g, forbidding one owner to have more than 1 newspaper. In 81g. Socialists came to power and under pressure from the public, it was decided to develop a new law on the press, which was supposed to put an end to the concentration and monopolization of the French press. The Constitutional Council revised some of the provisions of the bill and the Ersan group, against which the law was mainly directed, was removed from the blow, because the concentration threshold in the law was related only to newly created groups. In the 80s Ersan again took up the provincial press. At this time, one of the major French regional newspapers, Dauphine Liberé (Grenoble), began to experience difficulties. Ersan acquired this newspaper, and then his concern included smaller daily newspapers in the region belonging to the Dauphiné Libera group. In 86g. Ersan acquired 5 newspapers in Lyon, owned by the Delyarosh group, including "Progre". Then, on the threshold of closing was the newspaper "Union". Ersan became the main shareholder of the newspaper, which was distributed in 4 departments. In 86g. Ersan purchased the daily Nouvel Caledonian, which was distributed in the French colony of New Caledonia. In the late 80s, for the first time, they started talking about the not-quite-good state of affairs in the Ersan group, however, Dauphine-Libere, Nor-Matin, Press-Ossean, Santr-press leveled to 88g. your finances. A lot of profits brought and magazines. And Ersan purchased another illustrated weekly magazine, Jour de France. It was created in 1954. The rise of its circulation fell on 67g. He changed owners. The last owner was the group Havas. And since the journal direction was not a priority for Havas, then it was ceded to Ersan. In March, 87g. Ersan won the competition for Channel 5, then received permission to create a radio network in No-Pas-de-Calais. Thus, the group became multimedia. In the late 80s, Ersan acquired a share of the capital of daily newspapers published in Spain, Poland, Belgium and Hungary. At this time she takes part in the publication of the magazine "Business People", published in Russia. These acquisitions made Ersan's group transnational. In the early 90s, she controlled about 22% of the daily circulation of provincial newspapers and almost 1/3 of the circulation of Parisian newspapers.

In the beginning of the 90s, Ersan was forced to abandon the financing of Channel 5. At 92 it ceases to exist. In the early 90s, akliviziya group in the province intensifies competition in the regional press. So, in 92g. a conflict arose between the newspapers Vois du nor, and Nor Eclair. They did not share the distribution zone. Ersan’s purchase from the Ashett group of 51% of the capital of one of the major regional newspapers Dernier Nouvelles d'Alzas had a wide public response. The French Federation of Journalists demanded that the transaction be canceled, because Ersana group exceeded the legally allowed 86g. 30% threshold in distributing daily newspapers. But since It was bought by a branch of Frans Antius, then she remained in the Ersan group. 94g again became a problem for the group. In order to repay bank loans, Ersan is forced to sell 10 magazines to the EAMAP English group, 10 Polish newspapers, 1 Hungarian. There was a question about the sale of Progre and Dauphiné Liber. Ersan decided to concentrate management in his hands in order to keep the main “fad” of his group - major daily newspapers. In the mid-90s, he even sold his 1st edition, Oto Magazine. Still standing on the verge of bankruptcy