1. Rhetoric as the predecessor of journalism

Rhetoric and journalism are close and different. They are brought together by the relevance and public importance of the problem, the clearly expressed author's position, the author's desire to form public opinion on a particular issue. Often used the same tricks. But eloquence is based on the laws of speech. Publicism is a written speech. And because the techniques of emotional impact do not always coincide. A pub cannot use intonation, gestures, timbre, volume.

Publicism is a specific area of ​​political societies. creative activities, pursuing. purpose of the current ideologich. voz-me on societies. opinion, consciousness and behavior of the masses.

Actual.of-e implies the unity of efficiency and social significance of publicistic information. This is always political and ideological, clearly focused on air, having. The goal is a real social transformative effect. The origins of publicist-va go back thousands of years. Already in the early stages of the formation of culture, skillful speaking of speech was interpreted as social value. Special role was given to oratory as a prototype of public activity in the era of antiquity in others. Greece and others. Rome.

Culture Dr. Greece b. according to the oral quality. Development of eloquence in the plural. and the fact that it is politic. societies. life drevnegrech.polisa built on democratich. principles, i.e. important issues of societies. and watered. life was discussed by the people. In the capital, there was a set of laws, but the court did not know such figures as the prosecutor, the lawyer. He who suffered - as the prosecutor, the offender - defends himself. Means, the supership of pipes. from the person of knowledge of the basics of eloquence. One of the most famous. ancient gr. connoisseurs of eloquence, Isocrates said that no reasonable deed was accomplished without speech. Speech b. The beginning and the basis of all plans. Isocrates said a powerful word, and a part of the theorists of eloquence said that not so much the possession of a word as the knowledge of a matter is the condition of genuine eloquence. Most of the role played in the development of the orator.k.wah was played by the evolution of ancient Greek phylosophies. Plato's controversy with the sophists. From this controversy was born the separation of 2 concepts: the speaker and the speaker. Under the speaker is a pony. general de go husband, owning reddish as an instrument of politics. The name of the ritor is a connoisseur of the theory of eloquence, who knows the rules of speech skills, who can own and teach them, but he does not dare to enter into political debate about the fate of the state. Isocrates - rhetor.

The most striking example of the combination of oratorio and rhetorician b. Cicero (106-43 BC). But Caesar is also a politician and a public figure, and only then a rhetorician.

Through all of antiquity passed the separation of three types of eloquence:

1. Solemn 2. Judicial 3. Advisory