Lecture
Alfred Harmsworth is one of the largest London publishers, a press tycoon. Born near Dublin in a large family. His father is a lawyer, moving from Ireland to England in 1867. His father’s illness deprives him of his studies at Cambridge, and Alfred is forced to seek work. In the early 1880s, he took up journalism. In 1888, he began to publish the weekly newspaper “Answers,” and soon the circulation of the newspaper reached 1 million a week. In 1896 he began to publish the first daily morning newspaper worth half a penny "Daily Mail". The purpose of this newspaper proclaimed the protection of British interests and the spread of English influence in the world. Harmsworth was an ardent opponent of Germany, he said: "There is not a single good word about Germany in our newspaper." The newspaper attached great importance to sensational news, its information often lacked credibility. "Daily Mail" was focused on the general reader, not too demanding, but greedy for information scandalous nature. As the co-founder of the Kennedy Jones newspaper said, its journalists should not forget "what they write for fools."
In 1903, Harmsworth founded the world's first tabloid (from the English. "Compressed tablet" - "tablet") - the newspaper "London Daily Mirror" ("London Daily Mirror"). The distinctive signs of a tabloid are the small (half) format, the low price of a room, the setting for entertainment, sensationalism, the eye-catching video series (an abundance of illustrations, often of a frank nature, large headlines).
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Journalism History
Terms: Journalism History