Lecture
Organization as a subject of organizational behavior.
Organization design factors .
Key points of the behavioral field of organization.
1) the goals of the organization
2) organization model
3) organizational structure
4) organizational culture
5) communication
6) external environment
7) motivation
8) evaluation of the results of labor and remuneration
9) leadership style
10) changes in the organization and management of innovations
11) behavioral marketing
The main goal of the organization’s existence is formulated through a mission: a benchmark for setting goals, influencing the image, conditions for motivating staff, the basis for the formation of the organizational structure, gives the organization certainty.
Requirements for objectives :
- concreteness and measurability
- temporary assignment
- reachability
- goals must be mutually supportive
Organization Model:
There are 2 main classical models of the organization: mechanical organizations and organic organizations
Differences between mechanical and organic organizations.
Mechanical | Organic |
Centralized hierarchy of authority | Decentralized |
Top-down communications | Lateral communication decision making by staff from different departments |
Active use of standardization | Active use of mutual consistency |
Clearly defined tasks and roles, strict division of labor | Fuzzy tasks of the distribution of roles and labor in general |
The main criterion is maximum efficiency and performance. | The main criterion is maximum satisfaction, flexibility, development |
Application of external and internal environment stability, low level of uncertainty of external conditions | The rapid variability of the external and internal environment |
Organizational structure.
Organizational structure is a formalized system of tasks and subordination on the basis of which formal relations between people in an organization are built.
Elements org. structures :
- links (divisions, departments, groups)
- levels (steps of management)
- connections (horizontal and vertical)
The mechanical model is the basis for building the following organizational structures:
- linear
- functional
- linear-functional
- divisional (commodity, market, geographical structure)
Organic Models:
- project
- matrix
Methods of integration of organizational units:
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Organizational behavior
Terms: Organizational behavior