Behavioral Marketing
There are 4 stages of behavioral marketing:
- Stage Manuf. orientation (We produce products, but no one buys it, although it has good qualities)
- Sales orientation stage (We produce what we have to sell by any means)
- Business orientation stage (We produce only what is well bought and sell only what is in high demand)
- Stage of marketing orientation (We produce in order to satisfy the demands of customers and sell what they like)
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Organizational behavior
Terms: Organizational behavior