Principles of business communication

A considerable number of our compatriots annually participate in various international forums, meetings, business seminars and negotiations. And this figure is steadily growing every year, but the practice convincingly proves that they sometimes lack basic knowledge of the psychological and ethical norms and principles of business communication. I want to sincerely hope that the lecture offered to the attention of the interested listener will in some way contribute to filling this gap.
Every country and every nation has its own traditions and customs of business communication and business ethics. Are they important when meeting people from different cultures? There are two points of view on this. Both recognize the presence of national characteristics. According to the first point of view, the intensity of business communication in the modern world leads to the “erosion” of national borders, the formation of uniform norms and rules. The development of international relations, exchanges in the field of culture, science, education accelerate the process.
As a result, for example, a Japanese or Chinese educated in the United States perceives the characteristics of American thinking and behavior. As civilization develops, the processes associated with the interpenetration of national communication styles, the formation of many uniform parameters of negotiation, play an increasing role.
Representatives of the second direction, on the contrary, tend to devote to national peculiarities one of the central places in international business communication, and in particular at the negotiations that form the basis of this communication.
They believe that “difficulties in negotiations arise due to differences in expectations,” which, in turn, are due to differences in cultures. The values, traditions, customs, etc., acquired in childhood, that is, those that have a national basis, have the greatest influence on a person. Another argument is added to this argument. An increasing number of people who often do not have international communication experience are actively involved in international business. They make a significant element of national identity.