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Behavioral marketing: stages, types of employee behavior.

Lecture

Behavioral Marketing

There are 4 stages of behavioral marketing:

Stage Manuf. orientation (We produce products, but no one buys it, although it has good qualities)
Sales orientation stage (We produce what we have to sell by any means)
Business orientation stage (We produce only what is well bought and sell only what is in high demand)
Stage of marketing orientation (We produce in order to satisfy the demands of customers and sell what they like)

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Lectures and tutorial on "Organizational behavior"

Terms: Organizational behavior

The subject, goals and objectives of the discipline "Organizational behavior." Factors shaping the organizational conduct.

The value of the discipline "Organizational behavior" in the training of managers and managers.

Stages of formation of the discipline "Organizational behavior"

Personality. Personality features that determine its behavior in an organization

Perception as a factor in human behavior in an organization. Barriers of perception.

Criteria bases of personal behavior

Job. Job satisfaction. Theories of job satisfaction.

Teaching human behavior in organizations

Motivation, as a factor in the behavior of the individual. Motivation model.

Content theories of motivation

Procedural theories of motivation

Analysis of the work. Design work. Model characteristics of work.

Motivation and career

Group. The main characteristics of the group.

Formal and informal groups. The impact of formal and informal groups on the effectiveness of the organization

Conflicts in the organization. Types, causes, ways of conflict resolution

Communication in the organization. The process of communication. Barriers in communications.

Verbal non-verbal communication

Power and influence. Types of power in organizations.

Leadership in organizations. Organizational leadership styles

Organic and mechanical organization models

Organizational culture. Model of organizational culture

The reputation of the organization and its factors

Changes in the organization and management of innovations

The business behavior of workers. Circular model of employee behavior management

Behavioral marketing: stages, types of employee behavior.