8. How to make money on the webmaster? The main types of earnings webmasters.

Creating websites is good, but often, apart from spiritual need, there is a need and money. For example, you need money for hosting, the Internet, collecting materials - this is also spent time. So, consider the types of earnings in the network, if you have your own Internet site. All that is written in the above lectures is, let's say, academic material. In reality, things are a little wrong and even not at all the way they are written in textbooks. We will not consider the case if you have your own online store, with this everything is clear - the actual product sold and should bring earnings. Let's say you have a website dedicated to dogs or Frank Lampard or singer Dean Reed ... Yes, in the second case you can post an advertisement for the sale of T-shirts, in the third case you can offer to download songs for free ... but we are talking about other ways. What can you earn from such sites? You can earn a little, but still penny saves the penny. So options:

1. Blocks of contextual advertising from Google, Yandex, Runner, etc. In principle, if a site visit is less than 300 unique visitors in essence, then ad units can not be inserted at all, since visitors do not click on them at all! :) At least with such a number of visits. No, you can of course insert blocks so that they are. In this runner disappears - one click 50 kopecks. Yandex.Direct is not placed on sites with visits of less than 300 people. Dawn is a derivative of the Runner and is not considered at all. But in Google AdSense - one click is on average equal to 12 cents or 3 rubles in ours. There are clicks of 50 cents - from the main page and even higher. True price inexplicably floats. And there is social advertising on AdSense, that is, the ads for which they do not pay. True, people also rarely click on contextual advertising from Google, about 1 click on 150 visitors (multiplying by the average number of pages viewed by the visitor, it turns out that 1 click on 450 ad block hits). At the same time, it is recommended to put blocks with pictures (novoteka, selectornews, ..) - the people “bite” better at them.
Now let's calculate how many visitors should come to your site to earn 100 bucks. Let the click cost 0.2 dollars. Then: 100 / 0.2 = 500 clicks, 500 * 150 = 75000 visitors. That is, 2500 visitors per day to earn $ 100 honestly.
Thus, you cannot earn money on contextual advertising with a regular website!
You can also click on advertising on Google yourself, but in the end, you will still receive a letter about the unacceptable activity of your visitors and disabling your account.
I propose to abandon contextual advertising altogether, the price for it is shown to be underestimated, and the efficiency is close to zero.

2. Referral links . There are many referral link systems: Sape, LinkFeed, XAP, MainLink, Nahaa, and many others. The best, IMHO - Sape. There and the interface is clear and it is more untwisted. But there are downsides: there is no forced updating of the placed links in the case of the html option, you can easily get into the black list. It is also possible for a long time not to receive offers on placing links and at the same time system administrators will not be able to explain to you - why so? The second in size is considered to be XAP, but the question immediately at registration is asked: "Do you have a friend who can help you deal with our interface?", Which immediately suggests the inevitable difficulty of working with the XAP system. LinkFeed has problems so that the system will immediately work with your site. Generally speaking, if someone writes a referral system friendly and absolutely understandable to users, then a lot of “thank you” will say. About the prices of linking your site - it all depends on the TIC. If you have a zero TIC, then the link located on the third level will cost the ruble, on the second 2 rubles. on the main page of 30 rubles. That is, it is necessary to increase the TIC of your site by all means!
At various forums it is recommended to use Sape for the main one, and for the rest to sell what is not sold on Sape. But in practice is not always the case. My advice is to choose the two most appropriate systems for you and work with them in parallel. With a TIC of more than 100 and the number of pages on the site more than 300, due to the referral links you can pay for hosting, access to the network and still remain on the bread and butter.
(* - I note that Sape, judging by the contacts, does not have its own mail server. And this leads to some thoughts.)

3. Paid banners or advertising from sponsors. Theoretically, you can find advertisers on your site and advertise them for the appropriate price. You assign the price yourself.

4. Selling links from a site with a high TIC . If you have been able to promote the TIC of the site up to 500 Yandex-units and above, then you can sell for a certain amount, asking you to exchange links between sites, your "highly relevant" links. The fact is that a link from a site with a high TIC raises the TIC of another site by 1– .. a dozen Yandex units, and this in turn raises the price of the links of the cited site. In theory, it costs money ..
The same can be said about Google's Page Ranking.

5. Organization of paid directories . On your site you can organize paid directories, such as enterprises in your region, etc. But at the same time the site should be promoted in its region and the fee for adding should not be excessive.

6. Affiliate programs with online stores . Large online stores have affiliate programs. For example, at ozon.ru and bolero.ru - you can put links to their products, mainly books. Usually in affiliate programs there are a lot of different options:% of the book sold after switching from your site; percent from all books after transition from your site; some amount for the number of book hits. But the truth is, the probability that a customer will buy a book immediately after the transition from your website is very low, because he must be registered in this online store. Rather, the client will add the book to the Favorites and then buy it. By the way, due to these affiliate programs, the price of a book is greatly increased, for example, on Ozone, it is on average 1.5–2 times higher than the minimum on the market. Despite the above shortcomings - affiliate programs are quite common and the profit from them, as in other cases, depends heavily on the traffic to your site.

7. Organization of counseling or training through the site or through materials posted on the site

PS Sometimes there is a suspicion that sites for advertising are much more than advertisers on Sape and Linkfeed.