Ay-tracking (Eye-tracking)

With the help of the method of I-tracking (tracking the movements of the eyes), we can understand what a person sees when viewing an image, in what sequence and for how long.

This understanding allows you to improve the image, so that its viewing is natural, meaningful and memorable.

For testing using the tracker can be used:

• Advertising for print, outdoor advertising, short videos, websites, product packaging, artwork, product designs.
• In addition to the material, you can provide a list of questions that will be asked to respondents after viewing.

Here are just a few of the questions that a tracking research can provide clear answers to:

• Are there important elements in advertising that no one sees?
• What story does your image tell? How similar is it in different people?
• What attracts the attention of a person, and what distracts in your image?
• Does it cause interest and desire to act in the desired direction?

Your material will be shown on a large monitor with a high definition resolution of 15-30 respondents whose movements and fixations of the eyes will be recorded by a stationary i-tracker.
Based on this data, you will be provided with a report that includes:

• Demographic data of respondents
• Analysis of answers to questions
• Heat map of attention
• The map of views by elements of the image,
• Map of the first, middle and last fixations of views,
• A map of the duration and number of fixations on different elements is depicted,
• Analysis of the similarity of locations and the sequence of views of all respondents,
• Professional recommendations for improving the image.