5: CLASSIFICATION OF QUALITY INDICATORS

1. Quality indicators

Currently, the market has a large number of different products with different prices. Every consumer you picks up the product that represents the greatest for him value, based on his ideas about the quality of the goods price and possible costs of operation. Turns out that the use value of the goods is not the same for all buyers, it is highly individualized, although in its mass, according to the laws of mathematical statistics, the average the weighted market value of the goods always approaches its true consumer value.

Consumer value of products depends not only on performance indicators, but also from a number of other gich consumer values, directly or indirectly characterized byproducts. All consumer values can be conditionally classified be divided into several categories that differ from each other temporary factors of action: basic, permanent, temporary values, accompanying, introduced, universal.Baseline values are customer values, embracedproducts at the design stage and characterized performance indicators, to which include performance indicators (functional), reliability (reliability, durability, maintainability, preserving bridge), technical aesthetics (integrity of the composition, perfect sales appearance), environmental (physical, chemical, microbiological), ergonomic (compliance with ergonomicsrequirements in the work area), patent law (patent cleanliness, patent protection), security and transportation.

The listed indicators characterize products on throughout its life cycle. They can perfect change, but their initial nomenclature does not change. These indicators determine the basic consumer quality that

is the basis for comparison with competitors' products. The basic values include the cost of production tion characterizing the production and technological base manufacturer and its resource potential. cost of manufacturing products is actually the sum the cost of creating and selling products with given bases quality indicators, i.e. there is a high correlation between the basic quality of the product and the cost of its cooking.Permanent, temporary, related and introduced consumer values complement the base. Additional values do not change the underlying quality ektirovaniya products, but reinforce or shade its action in the eyes of the consumer, which translates into an increase in consumer Tel cost of production. Permanent values are such additional needs. rebellious values that are valid throughout product life cycle, but have to the basic values direct and indirect relationship. For example, the image of the firm product manufacturer, store prestige, system certificate quality topic, brand popularity, etc. These values have a different rating. Their impact on the buyer allowsThere is a lot to increase the use value of products. In some cases, the influence of only these values providesem long-term liquidity of products, even if it is benchmarks inferior competitors. Image of the firm,The example also acts as the signature of a famous artist.

Temporary values are additional values direct relation to the type and quality of products, but temporarily, sometimes seasonally, usually less vital product cycle: novelty, fashion, prestige. These values are ruled by lo, for some time allow you to keep the shock prices of production. Ideal when the product life cycle is commensurate with the duration of the temporary values. Temporary prices are realized by the potential margin to the the cost of the goods, decreasing in time (due to its Rally wear). Related values - additional consumer values not directly related to products but facilitating or impeding the conditions for its acquisition or exploitation: seasonal demand for products, inflation rate (for exported or imported goods). Soputst-these values can both contribute to liquidity and to impede its implementation. Markup to products for action scores associated values can significantly dick in time. Values brought in - informational values: llamas, exhibitions, contests that by themselves have neither direct or indirect relation to the product, but at the expense of the new or repetitive value-related information. products significantly increase its consumer cost in the eyes of many buyers. To the added value Stages also include rumors, opinions, life experiences. Impact The added value can be both temporary and permanent (for example, advertising). Value added in time act similarly concomitant. Oscillatory nature of the markup caused by the weakening in time of exposure informational activities (until it is resumed).

Most products, as a rule, have no additional consumer values. This especially applies to materials, semi-finished products, components, which are professionally evaluated by consumers by basic characteristics, so their value in the market can with a high probability to be predicted even in the period of work Since additional values are expressed as a surcharge to cost, then the share of this margin can be considered profitable the value of products due to specific customer value Universal Values - Market Value of Products or price. Price is the main value, which, like a mirror, is adequate. on consumer properties, but with some error, you driven by the stochastic nature of the dependence of price and quality va. At the same time, the price, whatever the product, has universal dimension (in monetary terms), i.e. by her You can compare the value of different in appearance and quality of products.

Successful promotion to the market of a new product in many This will depend on the proper consideration of all factors influencing on the liquidity of products, and especially on the possibility manufacturer to identify or form additional consumer values that enhance the basic quality products. Thus, quality indicators are the main category of consumer values, create a base for price, the cost of production depending on its original quality. Based on basic values (shown by quality assurance) all subsequent values are formed, giving the composition of the consumer value of products. Only not who have no connection with basic values, they were noted above. Quantitative characteristic of one or several properties of products that make up its quality, is called product quality.

High quality of products is predetermined by various factors, the main ones are:

• - factors of a technical nature (constructive, technical nological, metrological, etc.);
• - economic factors (financial, norm mativnymi, material, etc.);
• - social factors (organizational, legal, new, personnel, etc.).

2. Classification of key indicators

All industrial products in order to assess its level quality is divided into two classes: 1 - consumable when using nii; 2 - consuming its resource. In fig. 6 shows the total classification of industrial products.

Fig. 6. Classification of industrial products

Indicators of properties that reflect product quality depending on the goals and nature of the tasks to be solved, sifify by various signs (Table 4).

Table 4 Classification indicators of product properties

3. Applicability of indicator groups to assess product quality

To determine the quality level of technical products All indicators of its properties are grouped. Group classification indicators and their applicability are presented in table 5.

Table 5 Applicability of product performance groups

Note. - inapplicability; + applicability; (+) limited

inclinability; * instead of maintainability - recoverability. Groups 1, 2, 3 -products consumed during use. Groups 4, 5 - production costs blowing its resource.

Guided table. 5, first determine the groups of properties taken into account when assessing the level of excellence the quality of the product being evaluated, and then establish a

Manklatura relevant indicators.